Sources say that other electronic companies like Samsung may take a hit on their profit margins due to exchange rate fluctuations in a bid to remain price competitive in the market, Apple is very particular about its margins. The increase in the exchange rate means that even though Apple reduced the price on the 13-inch MacBook Pro in the US it still costs the same in India because when 1299 is multiplied by 62 and an additional 20% is added to it, the price is almost similar to what used to be the price of $1499 laptop when the exchange rate was lower. Currently the dollar-rupee exchange rate is around Rs 62. In India, the price of the same model was Rs 99,900, which was a little over 20% of the US price when converted to India rupees according to the prevailing exchange rate. The 13-inch MacBook Pro used to cost $1499 in the US. In February, the dollar-rupee exchange rate was around Rs 54. Most of Apple products in India cost a little over 20% more than what they cost in the US. Unlike other electronics companies Apple follows a kind of standardized pricing for its products in India. The higher than expected price of new MacBook Pro laptops in India is due to the dollar-rupee exchange rate, which is higher compared to the rate in February this year when Apple revised the price of 13-inch MacBook Pro. However, Apple is not the one to blame here for the India-specific high price. This is Rs 3,000 less than the price of the older model. The 15-inch MacBook Pro will cost Rs 149,900 in India.
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